Advertisement is involved in the social production of consumers.

Explain Advertisement is involved in the social production of consumers.

  The advertisements are placed within natural and social setting. Consumers are divided by psychography. Psychography consists of generally applicable personal values, attitude and emotions. Advertising now a day’s use almost all devices like information image, personality and lifestyle. The ad campaign depends on what factors are present: the kind of product or service being sold, the intended audience, the character of the actual audience, the product or service type, the context in which it will be used, and the medium by which the message will be transmitted.

                   Advertisement is a process of persuading a mass audience through media to buy commercial products. Present the possibilities of urgent needs. Some people enjoy a simple lifestyle, some enjoy materialistic pleasure. Advertiser playing to represents target audience, they thing about brand, media, creative products, research, management and also advertising methods. Brand is trying to keep much closer and making strong relation with society. They ads inform about the upcoming culture events like opera and drama.

                   Advertisement benefits society and social responsibility. It gives us a wider choice, holds prices down, encourages competition, subsidizes the media, supports freedom of the press and provides information about health and social issues. Now a day we saw a brand to come up with advertisement concerning social issues like ideas etc..  

                   Various social images and ideas are infused ideology, myth, art, sexual attraction, even religion are processed in commercial ads, like LIC policy’s ad, banks ad, mobiles ads,  political ads, like Bharat Nirman. 

  Commodity imaging constructs the precise ideology focus most appropriate for a certain market situation and hence considered to be ideologically creative bringing real change in the culture’s symbols.

                   Today’s advertisement  has a lot to do with romance. It is cultural system only the pleasant side of life is shown, not the unpleasant and painful experience with which a complete social  cultural system must cope.

                   Myths in any culture tell the boys and men of that society what it means to be a man. Challenges, risk, mastery, technology, male domination are shown in products useful for male and they are attracted. Brand building is important.